The Marketing Off-Ramp
I spent years on the technical side of digital marketing. Then I moved into tech without going back to school.
I set up campaigns. I migrated websites. I built email and CRM automations, and I built the reports that everyone argued about on Monday morning.
At some point I started wondering whether the problem was my job or the whole field.
Working that out took me a lot longer than it should have. What I eventually found was that the work I had already been doing had different names outside marketing, and those names were being hired for. That did not require a second degree or student debt. I closed the gaps I actually had with a few hundred dollars of self-study, at home, on my own time.
That is why this exists. I am sharing how the move happened, for people with a marketing operations or martech background who are wondering the same thing I was.
Start with the checklist
I wrote down the nine questions I wish someone had handed me back then. It takes about ten minutes and it works better with a pen than on a screen.
It sorts out which kind of problem you have. Whether a career pivot is worth thinking about, or whether you are in a bad job and what you need is a different one.
Who wrote this
I'm Ethan. I write about the technical side of marketing and what comes next at The Marketing Off-Ramp.
The part of the job nobody sees, and what comes next.